The Magical 2024s: Historic Balance, Everyday Value

With one wine, we thought it might be a fluke. A second wine brought a glimmer. Then the third, and fourth, and fifth...by now we were staring at the obvious, impossible-to-ignore truth.

We're on the cusp of a special—scratch that—remarkable vintage for Willamette Valley wine. That's the truth, evidenced by tasting the 2024 vintage of the five wines below. In each tasting note you'll read about remarkable, magical balance—each 2024 Pinot Noir below is the most beguilingly balanced vintage we have tasted. Oregon's most famous winemaker, Ken Wright, wrote that the '24s are the most naturally balanced wines he's experienced since the beginning of his career in 1978. So now we're talking historic.

Each of these 2024 Pinots is outstanding enough to have its own feature, and each will over the coming weeks. And we will continue tasting and bringing you more magically balanced '24s. That this remarkable handful comes to us between $15-$35 is almost unfair to the competition. Get ready for the magical 2024 Willamette Valley Pinot Noirs, starting today!


Drinking Barolo with friends = priceless.

September marked a major milestone for me—twenty one years with Avalon! The one thing I'm proudest of over the two decades: integrating Italian wines into a portfolio that used to be exclusively from Oregon and Washington. I won't sugarcoat it—it was hard in the early years and came at significant personal time and expense (like footing the bill for my first Italian wine trip in 2007). But now, when I see web orders filled with Italian wines, or I'm asked for advice on a visit to Piedmont, it's like the credit card commercial says: priceless.

Fittingly, the wine that started it all is the king of wines: Barolo. Barolo's meaning in the wine-world is complicated; I've been told more times than bottles of Barolo I've drunk (and that's a lot)—Barolo is untouchable in its youth, it demands decades of aging. Over the years, as I've grown in experience, I've done my part to challenge the Barolo-is-only-for-aging discourse, partly by talking and partly by drinking them myself. Today, I have a little extra help from Giuseppe Vajra for a little Barolo myth-busting!

Myth: Barolo is so big and structured it must be aged to be enjoyed.

Truth: "Barolo is not a bodybuilding contest; drinkability has always been important," says Giuseppe Vajra. Barolo is so much more than stashing away wine for a decade or more. When you visit Barolo, you drink young Barolo for lunch and dinner—you don't just go from cellar to cellar, restaurant to restaurant drinking 20-30 year-old wines. If it's good enough for the Piemontese, it's good enough for me. As a wine and food person, it is one of life's pure joys to drink Barolo, young and old, and I co-founded a Barolo drinking group for that reason (drinking group, not tasting group).

Each and every Barolo below is a delight to drink now; naturally they are better with food. If you prefer Barolo with age, all of them will provide at least a couple decades of enjoyment and I'll be the first in line to add them to my own cellar (I age them, too).

Begin making plans to share one or two with fellow Barolofriends or like me, all five of them with my Barolo drinking group! Drinking great Barolo with friends = priceless.


My perfect Pinot.

Hope Well Eola-Amity Hills Pinot Noir 2023

Flash back to mid-May: I tasted a Pinot and I haven't been able to stop thinking about it since. The first tasting prompted the kind of reaction that makes me doubt myself–it made me ask, "was it really that good?" So I tasted it again. Then a third time. That's when I knew.

I had just come from the Willamette Valley Auction, where I tasted dozens of ultra-fancy 2023 Pinots from top wineries. This was better. I flashed-back to a heavy-hitter

Burgundy tasting in April, where the top wines were from Echezeaux and Richebourg. Those Grand Cru Burgs wished they were this good.

Hope Well 2023 is the best Pinot Noir I've tasted this year and I'm honestly not sure what will be able to beat it by year's end (as of early December, nothing has). If you've enjoyed my Pinot recommendations over the years, I urge you not to miss this.

It is perfect. So beautifully detailed with quiet intensity, it emanates brightness yet is achingly deep. It's not about flavors of this, that, and the others–it is about impact: supreme elegance yet haunting persistence, the kind that's kept my attention the entire year. 

Mimi Casteel's Hope Well Pinot harnesses the interconnectedness with which she approaches farming—which seems too simple a term for how she nurtures the land above and below ground, the plants and micro-organisms that thrive under her watch.

Mimi's also an excellent writer and I love her notes on my perfect Pinot: "2023 was a perfect year to see what tantalizing potential we have found in our new home, with graceful long autumn days that welcomed dry and beautiful picking conditions under no pressure to rush. The 2023 Hope Well Pinot Noir reveals the power of the Eola Hills with an outline of graceful restraint. The curve of the fruit is defined by the cut of her bright tone, a dizzying mélange of juxtapositions that unveil a complete and harmonious whole."


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Hope Well Eola-Amity Hills Pinot Noir 2023

Be adventurous!

Shake up your Oregon wine game! Step outside of Pinot Noir and Chardonnay to explore these thrilling new wines—two Albariños, a Mencia, and Sangiovese. If you listen closely, you can hear a buzzing...that's not bees, it's the excitement in the Portland market for Sacred Shore.

Sacred Shore's adventure began when two friends with a love of Galician grapes (see: two Albariños and a debut Mencia) looked to do something different. Exploration landed them a tiny but brilliant plot of Sangiovese. It could be novelty if not for the serious credentials and wine experience involved—winemaker Andrew Riechers learned in the cellars of Oregon's JK Carriere, New Zealand's Burn Cottage, Burgundy's Naudin Ferrand, then back to Oregon for 5 years as Antica Terra's assistant winemaker before co-founding the buzzy up-and-coming Audeant. He's joined by John Soares, expert palate and wineman-about-town.

We're proud to be two of the busiest bees urging you to take a page from Sacred Shore's book: be adventurous, and try all four of these delicious new wines!