We never, ever accept tasting appointments in December; we’re far too busy with holiday-related activities. Every rule has to have at least one exception and for us, that exception is Mo Ayoub. Three days after tasting his 2018s I’m still mesmerized—from top to bottom, it is his strongest set of wines yet. Given our enormous praise for previous vintages of Ayoub (we’ve sold every one of his vintages), that is a huge statement. Every wine shows the awesomeness of 2018.
Instead of picking one of Mo’s single vineyards, we decided on his Memoirs. For fear of sounding like a broken record, it is his best Memoirs to date. It perfectly displays the strength of 2018, prompting me to immediately write “wow, serious juice!” along with packed, concentrated, bold, and dark yet bright and vibrant. That became the theme for the entire tasting, Pinots that first show boldness, darkness, concentration, then show you how bright, vibrant and downright gorgeous they are. Get ready!
From Mo: “Memoirs is my fond personal tribute to my family. This year’s label features a picture of my brother Moueness who unexpectedly passed away this year. He will be missed. Wish you all good health.
The 2018 Memoirs is a blend of Pinot noir crafted from all the vineyards I source my fruit from. The nose has incredible aromatics of black cherry, graham cracker, nutmeg and allspice. Just from the smell your senses will be provoked. Spicy and vibrant on the palate, full bodied with layers of black and red fruit. It’s a gorgeous & complex wine that is approachable young but will cellar for many years.”
2015 vintage notes
From Mo: "Memoirs is my fond personal tribute to my family. This year’s label features a picture of my mom Latifeh, to commemorate the 10 year anniversary of her passing. The 2015 Memoirs is a blend of Pinot Noir crafted from six select vineyards in the Dundee Hills & McMinnville AVAs.
The enticing nose is layered with spiced cherry pie, strawberry coulis, cinnamon and cigar box. Soft dark red fruit on the palate leading into a profound mouth-feel that layers your tongue with fruit, elegance and exotic spices. This expression of Pinot Noir is of its purest form, a blend of all vineyards showing all colors of my mother’s memories. This is a beautiful wine and my mom will be proud! Best from 2017 to 2025."
Ayoub Memoirs Pinot noir is Mo Ayoub's tribute to his family, each vintage features a different family photo.