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Ayoub Memoirs Pinot noir 2018

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We never, ever accept tasting appointments in December; we’re far too busy with holiday-related activities. Every rule has to have at least one exception and for us, that exception is Mo Ayoub. Three days after tasting his 2018s I’m still mesmerized—from top to bottom, it is his strongest set of wines yet. Given our enormous praise for previous vintages of Ayoub (we’ve sold every one of his vintages), that is a huge statement. Every wine shows the awesomeness of 2018.

Instead of picking one of Mo’s single vineyards, we decided on his Memoirs. For fear of sounding like a broken record, it is his best Memoirs to date. It perfectly displays the strength of 2018, prompting me to immediately write “wow, serious juice!” along with packed, concentrated, bold, and dark yet bright and vibrant. That became the theme for the entire tasting, Pinots that first show boldness, darkness, concentration, then show you how bright, vibrant and downright gorgeous they are. Get ready!

From Mo: “Memoirs is my fond personal tribute to my family.  This year’s label features a picture of my brother Moueness who unexpectedly passed away this year.  He will be missed. Wish you all good health.

The 2018 Memoirs is a blend of Pinot noir crafted from all the vineyards I source my fruit from. The nose has incredible aromatics of black cherry, graham cracker, nutmeg and allspice. Just from the smell your senses will be provoked. Spicy and vibrant on the palate, full bodied with layers of black and red fruit. It’s a gorgeous & complex wine that is approachable young but will cellar for many years.” 

2015 vintage notes

From Mo: "Memoirs is my fond personal tribute to my family.  This year’s label features a picture of my mom Latifeh, to commemorate the 10 year anniversary of her passing. The 2015 Memoirs is a blend of Pinot Noir crafted from six select vineyards in the Dundee Hills & McMinnville AVAs.

The enticing nose is layered with spiced cherry pie, strawberry coulis, cinnamon and cigar box. Soft dark red fruit on the palate leading into a profound mouth-feel that layers your tongue with fruit, elegance and exotic spices. This expression of Pinot Noir is of its purest form, a blend of all vineyards showing all colors of my mother’s memories. This is a beautiful wine and my mom will be proud!  Best from 2017 to 2025."

Ayoub Memoirs Pinot noir is Mo Ayoub's tribute to his family, each vintage features a different family photo.



Build a Case

Make sure you always get a discount by using Build a Case. How it works:

If you haven't found a full case (12 bottles) to buy today, start your Build a Case now by purchasing a few bottles online, by phone or email. If you order online, select the Build a Case option. If by phone or email, just ask us to add the bottles to a Build a Case for you. You'll receive order confirmation and we'll cellar the wines for you at no charge.

Add to your case whenever you see wines you can't resist. Each time you add to your Build a Case, you'll be charged the discounted price.

When you complete your case, we'll apply a shipping rate and contact you to schedule your case for shipment.

Because of finite space in our warehouse, we kindly ask that you complete your Build a Case within six months. Please email or call us with any questions.