A superb new entry into our Big Reds portfolio, Jason Gersing’s ‘15 Cab from Yakima’s Willard Farms Vineyard is the kind of wine you get excited to taste from first whiff. A bowlful of mixed red and black berries, herbes de Provence, and subtle eucalyptus is comfort to any Cab lover. What follows is a pure joy to sip, juicy and generous, packed with scrumptious dark berry and cassis. Fantastic Cab, pure and simple.
Founded in 2015, Gersing Cellars is an urban winery housed at SE Wine Collective in Portland. Gersing’s' mission is to showcase the unique terroirs of Oregon and Washington by working with select vineyards in the two states. Their philosophy is informed by winemaker Jason Gersing’s experience of living in Europe and his admiration for jazz greats. Accordingly, Gersing composes wines that honor tradition while also allowing for unique expression.
Jason has two great passions: jazz and wine. The music bug struck early. Not long after Jason picked up the saxophone in 6th grade was he transcribing "Cannonball" Adderley and Sonny Stitt, and he continued to study throughout high school and college. Jason then moved to New York to study and play with some of the best jazz musicians in the world.
Of course, musicians need a day job (sometimes two!) to support their jazz habit. One such job was working harvest at Bedell Cellars on Long Island. Jason had been bitten by the wine bug while studying in Italy, but experiencing crush deepened his fascination with the winemaking process.
Jason spent the next three years exploring the wine regions of France and Italy and studied Enology and Viticulture at Montpellier Supagro in the south of France. Missing the U.S. but wanting a new American experience, Jason moved to Portland. After taking Business courses at Portland State University and Enology and Viticulture courses at Chemeketa Community College, Jason joined Argyle Winery where he was in charge of production planning and inventory management, though he participated in almost every facet of the operation. At Argyle, Jason gained not only a unique education in sparkling wine production but also a broad overview of a complex and growing wine company.
When not in the cellar or the vineyard, Jason "Goose" Gersing can probably be found either listening to live jazz or playing saxophone with one of several Portland-based groups.
Purple Wine Company, Inc., a California limited liability company, and its AVALON brand are not in any way affiliated with Avalon Wine, Inc, an Oregon corporation, or Avalon Wine's store at its physical location in Oregon.
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If you haven't found a full case (12 bottles) to buy today, start your Build a Case now by purchasing a few bottles online, by phone or email. If you order online, select the Build a Case option. If by phone or email, just ask us to add the bottles to a Build a Case for you. You'll receive order confirmation and we'll cellar the wines for you at no charge.
Add to your case whenever you see wines you can't resist. Each time you add to your Build a Case, you'll be charged the discounted price.
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