Why is your website Northwest-wine.com when your store is Avalon Wine Inc.?
It’s like an awkward first date question. Like some first-date answers, it involves some delicate dancing and hard truths.
Way back in the day (and many years prior to our purchase of the company) we had two websites: avalonwine.com for articles and winery profiles and northwest-wine.com for e-commerce. We’re told it made sense for the times.
While we started using avalonwine.com in 1999, the name was not trademarked by the company's founder. We learned this when the lawyers for a certain wine brand with a very similar name sent us cease and desist letters.
We could have spent barrels of money fighting in court (and likely been able to continue using the name) but frankly, that sounded awful. We chose to keep the name of our nearly 30 year-old enterprise but gave up its eponymous website name.
Make sure you always get a discount by using Build a Case. How it works:
If you haven't found a full case (12 bottles) to buy today, start your Build a Case now by purchasing a few bottles online, by phone or email. If you order online, select the Build a Case option. If by phone or email, just ask us to add the bottles to a Build a Case for you. You'll receive order confirmation and we'll cellar the wines for you at no charge.
Add to your case whenever you see wines you can't resist. Each time you add to your Build a Case, you'll be charged the discounted price.
When you complete your case, we'll apply a shipping rate and contact you to schedule your case for shipment.
Because of finite space in our warehouse, we kindly ask that you complete your Build a Case within six months. Please email or call us with any questions.