The Deep Roots Coalition is an advocacy group for the production of wine sourced exclusively from non-irrigated vineyards.
Their mission is to educate the wine consuming public as to the benefits of drinking "dry-farmed wine,” both in terms of the conservation of water supplies as well as the authenticity of the resulting wine.
Member wineries have demonstrated a commitment to dry-farming and responsible water management practices. To this end, they do not grow or purchase grapes from irrigated vineyards in the Willamette Valley.
Member wineries who purchase fruit outside the Willamette Valley strive to obtain fruit from non-irrigated vineyards and, where not possible, seek to obtain fruit from vineyard owners who practice responsible water management with the ultimate model being non-irrigation of vines.
Members strive to produce wines of merit that demonstrate the principles associated with the Deep Roots Coalition. These principles include reduced yields and adherence to one of several low-impact viticultural programs (LIVE, Organic, Biodynamic, Salmon-Safe, etc.).
Purple Wine Company, Inc., a California limited liability company, and its AVALON brand are not in any way affiliated with Avalon Wine, Inc, an Oregon corporation, or Avalon Wine's store at its physical location in Oregon.
Build a Case
Make sure you always get a discount by using Build a Case. How it works:
If you haven't found a full case (12 bottles) to buy today, start your Build a Case now by purchasing a few bottles online, by phone or email. If you order online, select the Build a Case option. If by phone or email, just ask us to add the bottles to a Build a Case for you. You'll receive order confirmation and we'll cellar the wines for you at no charge.
Add to your case whenever you see wines you can't resist. Each time you add to your Build a Case, you'll be charged the discounted price.
When you complete your case, we'll apply a shipping rate and contact you to schedule your case for shipment.
Because of finite space in our warehouse, we kindly ask that you complete your Build a Case within six months. Please email or call us with any questions.